Kelvin Beardsley has been appointed Operations Director, Lucie Coleman as Retail Director, and Duncan Jelfs as Commercial Director.
Appleby Westward Managing Director Mike Boardman said: “This move is designed to strengthen the senior management structure within the Appleby Westward Group to reflect both the rapid sales growth within the organisation and the increasing complexity of our operations.
“All members of the new divisional board will report to me and will assume responsibility of corporate governance, strategic planning and budget setting, together with the delivery of key projects and profit and loss management. Joe Keohane, Group Finance Director, will join this new divisional board.”
Kelvin Beardsley has several years’ experience directing operations in the logistics industry, managing high performance teams and delivering large scale projects. Lucie Coleman joins from a senior retail role at Jollyes, a privately-owned business running over 60 pet superstores where she was retail operations director, while Duncan Jelfs has 30 years’ experience in the retail sector and joins from Bestway where he was head of Bargain Booze and Co-op franchise.